New Clues
Clue:
an object or piece of information that helps someone solve a crime or mystery
information that helps you understand the reasons why something happens
a piece of information that helps you solve a crossword puzzle, answer a question etc
Hear, O Internet.
It has been sixteen years since our previous communication.
In that time the People of the Internet — you and me and all our friends of friends of friends, unto the last Kevin Bacon — have made the Internet an awesome place, filled with wonders and portents.
From the serious to the lolworthy to the wtf, we have up-ended titans, created heroes, and changed the most basic assumptions about
How Things Work and Who We Are.
But now all the good work we've done together faces mortal dangers.
When we first came before you, it was to warn of the threat posed by those who did not understand that they did not understand the Internet.
These are The Fools, the businesses that have merely adopted the trappings of the Internet.
The Fools
Now two more hordes threaten all that we have built for one another.
The Marauders understand the Internet all too well. They view it as theirs to plunder, extracting our data and money from it, thinking that we are the fools.
The Marauders
But most dangerous of all is the third horde: Us.
Us
A horde is an undifferentiated mass of people. But the glory of the Internet is that it lets us connect as diverse and distinct individuals.
We all like mass entertainment. Heck, TV's gotten pretty great these days, and the Net lets us watch it when we want. Terrific.
But we need to remember that delivering mass media is the least of the Net's powers.
The Net's super-power is connection without permission. Its almighty power is that we can make of it whatever we want.
It is therefore not time to lean back and consume the oh-so-tasty junk food created by Fools and Marauders as if our work were done. It is time to breathe in the fire of the Net and transform every institution that would play us for a patsy.
An organ-by-organ body snatch of the Internet is already well underway. Make no mistake: with a stroke of a pen, a covert handshake, or by allowing memes to drown out the cries of the afflicted we can lose the Internet we love.
We come to you from the years of the Web's beginning. We have grown old together on the Internet. Time is short.
We, the People of the Internet, need to remember the glory of its revelation so that we reclaim it now in the name of what it truly is.
David Weinberger
Doc Searls
January 8, 2015
-----------
Once were we young in the Garden...
a. The Internet is us, connected. http://www.cluetrain.com/newclues/#subhead-0
1 The Internet is not made of copper wire, glass fiber, radio waves, or even tubes.
2 The devices we use to connect to the Internet are not the Internet.
3 Verizon, Comcast, AT&T, Deutsche Telekom, and 中国电信 do not own the Internet. Facebook, Google, and Amazon are not the Net's monarchs, nor yet are their minions or algorithms. Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns.
monarchs: 君主、王
minions: 手下、手先、子分
bestride:〈馬・いすなどに〉またがる，馬乗りになる.
sovereigns: 主権者、王、元首
4 We hold the Internet in common and as unowned.
5 From us and from what we have built on it does the Internet derive all its value.
derive: 引き出す、導き出す
6 The Net is of us, by us, and for us.
"of us, by us, and for us"
of us: 我々の
by us: 我々による
for us: 我々のための
7 The Internet is ours.
b. The Internet is nothing and has no purpose. http://www.cluetrain.com/newclues/#subhead-1
8 The Internet is not a thing any more than gravity is a thing. Both pull us together.
thing: 可算名詞 (有形の)物，事物
「…でないのは…でないと同じ」
"the Internet is not a thing"
インターネットは「もの」ではない
"gravity is nota thing"
重力は「もの」ではない
どういう意味?
> 素粒子物理学では、重力は自然界に働く4つの力のうちの一つとして扱われており、電磁気力、弱い力、強い力との統合が試みられている。だが、その試みがうまくいくのかどうか定かではない。なお、2010年にアムステルダム大学理論物理学院のエリック・ベルリンドにより、重力は存在しないという説も提唱された。 近年では、一般相対性理論での重力を量子化し、量子重力理論にしようとする試みもなされている。ここでの重力とは、万有引力に限らず、慣性の力なども含めた重力の意味である。量子化された重力は重力子と名づけられている
> 重力子（じゅうりょくし、英: graviton、グラビトン）は、素粒子物理学における四つの力のうちの重力相互作用を伝達する役目を担わせるために導入される仮説上の素粒子。2018年までのところ未発見である。 アルベルト・アインシュタインの一般相対性理論より導かれる重力波を媒介する粒子として提唱されたものである。スピン2、質量0、電荷0、寿命無限大のボース粒子であると予想され、力を媒介するゲージ粒子である
> Theorized 1930s The name is attributed to Dmitrii Blokhintsev and F. M. Gal'perin in 1934
> It is hypothesized that gravitational interactions are mediated by an as yet undiscovered elementary particle, dubbed the graviton.
> The three other known forces of nature are mediated by elementary particles: electromagnetism by the photon, the strong interaction by gluons, and the weak interaction by the W and Z bosons. All three of these forces appear to be accurately described by the standard model of particle physics.
自然界の他の3つの既知の力は、素粒子によって媒介されます。
光子による電磁気、グルオンによる強い相互作用、WボゾンとZボソンによる弱い相互作用です。これら3つの力はすべて、粒子物理学の標準モデルによって正確に記述されているように見えます
そもそも 重力とは何か?
重力が「もの」ではないのと同様、インターネットは「もの」ではない
gravity に引っ掛けて "Both pull us together" と締めているのはわかる
インターネットも重力も、我々を引きつけて(惹きつけて)やまない
インターネットも重力も、我々を引きつけて(惹きつけて)やまない。しかし、重力が「もの」であることが明らかである以上に、インターネットは「もの」ではない
重力が「もの」ではないのと同じように、インターネットは「もの」ではない。インターネットも重力も、我々を引きつけて(惹きつけて)やまない。
シャレだろうけど、言っていることが頭良すぎて、理解できない
"Both pull us together"
9 The Internet is no-thing at all. At its base the Internet is a set of agreements, which the geeky among us (long may their names be hallowed) call "protocols," but which we might, in the temper of the day, call "commandments."
"The Internet is no-thing at all."
"the Internet is a set of agreements"
agreements
protocols
commandments: 戒律
"the Ten Commandments": モーセの十戒
"the temper of the day" とは?
わからないけど「モーセの十戒」に引っ掛けてるとすれば聖句とかからの引用だろう
10 The first among these is: Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent.
Thy: 《古・詩》 thou の所有格 《母音の前では thine /ðɑɪn，ðάɪn/》 なんじの，そなたの.
Network shall move all packets closer to their destinations
without favor or delay
based on origin, source, content, or intent
11 Thus does this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever.
"First Commandment lay the Internet open"
lay something bare/open
a) to show what something is really like, or stop hiding facts, feelings etc
b) to remove the thing that is covering or hiding something else
every idea, application, business, quest, vice, and whatever
idea
application
business
quest
vice!!!
whatever
(悪に対しても)晒す、みたいなニュアンスか?
12 There has not been a tool with such a general purpose since language.
言語(の誕生)以来、これほど general purpose なツールは存在しなかった
インターネットと言語を並べている!
「インターネット」と「言語」は等価!!!
13 This means the Internet is not for anything in particular. Not for social networking, not for documents, not for advertising, not for business, not for education, not for porn, not for anything. It is specifically designed for everything.
"the Internet is not for anything in particular"
"not for anything"
not for porn!!!
"the Internet is specifically designed for everything"
14 Optimizing the Internet for one purpose de-optimizes it for all others.
optimize for one purpose
de-optimize for all others
15 The Internet like gravity is indiscriminate in its attraction. It pulls us all together, the virtuous and the wicked alike.
in-discriminate
adjective
"in-"
the opposite or lack of something
類義語 not, → un-, il-, im-, ir-
"discriminate"
to treat a person or group differently from another in an unfair way
unfair way
to recognize a difference between things
"the Internet is indiscriminate in its attraction"
"like gravity"
なぜ "in" なのか?
重力のように、逃れることが出来ず、その影響下にあるから "in" なのかな?
"it(the Internet) pulls us all together"
(重力と同じように)善良な人も邪悪な人も同じように
the virtuous
the wicked
ここで 8 の "Both pull us together" にキレイに戻っている
c. The Net is not content. http://www.cluetrain.com/newclues/#subhead-2
16 There is great content on the Internet. But holy mother of cheeses, the Internet is not made out of content.
"holy mother of cheeses" とは?
holy father
mother of cheese
"the Internet is not made out of content"
17 A teenager's first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people's voices — none of these people sat down to write content.
"none of these people sat down to write content"
???
18 Did we use the word "content" without quotes? We feel so dirty.
quotes なしで content という単語を使うのを、汚く感じる
"content" without quotes
"We feel so dirty"
汚く? お下品?
そもそも コンテンツとは何か?
d. The Net is not a medium. http://www.cluetrain.com/newclues/#subhead-3
19 The Net is not a medium any more than a conversation is a medium.
8 と全く同じ形式
「…でないのは…でないと同じ」
"the Net is not a medium"
"a conversation is not a medium"
会話はメディアではない
どういう意味?
そもそも メディアとは何か?
> 情報学は貪欲かつ恥知らずに堂々と、他の学術分野の成果を利用する。それが数学であれ、哲学や社会学であれ、使えそうなものはなんでも使う。組み合わせて新しい性質を生み出す能力こそが情報学であり、これは人間のあらゆる思考に対して作用する根本原理でもある。 マクルーハンが「話された言葉」と「書かれた言葉」を分け、「数」や「衣服」を「メディアである」と断じたのは慧眼だった。 つまり、人間が想像し認識しうるあらゆるものを情報学では「メディア」として扱うことになる。これほどふてぶてしい学問があるだろうか。 マクルーハンがそうした本を出版した当初は、「デタラメな戯言だ」と批判もされたそうだが、それがデタラメではなかったことはもはやインターネットの普及が証明した。 https://wirelesswire.jp/2019/10/72847/
なぜここでは "media" ではなく "mediumu" を使っているのか?
media:
the plural of medium → mass media, multimedia
20 On the Net, we are the medium. We are the ones who move messages. We do so every time we post or retweet, send a link in an email, or post it on a social network.
On the Net, "we are the medium"
インターネットではわれわれがメディアだ
全然わからないな
21 Unlike a medium, you and I leave our fingerprints, and sometimes bite marks, on the messages we pass. We tell people why we're sending it. We argue with it. We add a joke. We chop off the part we don't like. We make these messages our own.
"Unlike a medium, you and I leave our fingerprints, and sometimes bite marks, on the messages we pass"
(通常の)メディアとは違って、われわれはパスするメッセージに指紋や歯型を残す
We tell people why we're sending it.
We argue with it.
We add a joke.
We chop off the part we don't like.
22 Every time we move a message through the Net, it carries a little bit of ourselves with it.
"it carries a little bit of ourselves with it"
a little bit に "bit" を掛けている?
インターネットを介して、メッセージだけではなくて、自分自身を送っている
21 を受けて、"We tell people why we're sending it. We argue with it. We add a joke. We chop off the part we don't like" することで、自分自身を送っている
23 We only move a message through this "medium" if it matters to us in one of the infinite ways that humans care about something.
"We only move a message through this "medium""
ここでいう "medium" は 21 のこと
"if it matters to us in one of the infinite ways that humans care about something."
「人がなんか気にかかるありとあらゆるもののなかで、それがヤバイと思うならば」?
matter:
to be important
especially to be important to you
to have an effect on what happens
care:
to think that something is important
so that you are interested in it
worried about it etc
"in one of the infinite ways"
way:
PART OF SOMETHING THAT IS TRUE (countable)
used to say that there is a fact or a feature of something that makes a statement or description true
in a/one way
「ある意味で」
In one way you’re right, I suppose.
in some/many ways
「いくつかの点で」
「いろいろな意味で」
Working at home makes sense, in many ways.
Ben is a perfectly normal child in every way.
He never got mad at me. He was great in that way.
「ありとあらゆる点で」?
「ありとあらゆる意味で」?
"humans care about something"
24 Caring — mattering — is the motive force of the Internet.
care と matter が23に続いてここにも出てくる
"Caring"
"Mattering"
「caring — mattering — がインターネットの原動力だ」
「気になる! — それはヤバイ! — がインターネットの原動力だ」
e. The Web is a Wide World. http://www.cluetrain.com/newclues/#subhead-4
25 In 1991, Tim Berners-Lee used the Net to create a gift he gave freely to us all: the World Wide Web. Thank you.
the World Wide Web!!!
26 Tim created the Web by providing protocols (there's that word again!) that say how to write a page that can link to any other page without needing anyone's permission.
protocols!
27 Boom. Within ten years we had billions of pages on the Web — a combined effort on the order of a World War, and yet so benign that the biggest complaint was the <blink> tag.
28 The Web is an impossibly large, semi-persistent realm of items discoverable in their dense inter-connections.
29 That sounds familiar. Oh, yeah, that's what the world is.
30 Unlike the real world, every thing and every connection on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together.
31 Every link by a person with something to say is an act of generosity and selflessness, bidding our readers leave our page to see how the world looks to someone else.
32 The Web remakes the world in our collective, emergent image.
But oh how we have strayed, sisters and brothers...
a. How did we let conversation get weaponized, anyway?
33It's important to notice and cherish the talk, the friendship, the thousand acts of sympathy, kindness, and joy we encounter on the Internet.
34And yet we hear the words "fag" and "nigger" far more on the Net than off.
35Demonization of 'them' — people with looks, languages, opinions, memberships and other groupings we don't understand, like, or tolerate — is worse than ever on the Internet.
36Women in Saudi Arabia can't drive? Meanwhile, half of us can't speak on the Net without looking over our shoulders.
37Hatred is present on the Net because it's present in the world, but the Net makes it easier to express and to hear.
38The solution: If we had a solution, we wouldn't be bothering you with all these damn clues.
39We can say this much: Hatred didn't call the Net into being, but it's holding the Net — and us — back.
40Let's at least acknowledge that the Net has values implicit in it. Human values.
41Viewed coldly the Net is just technology. But it's populated by creatures who are warm with what they care about: their lives, their friends, the world we share.
42The Net offers us a common place where we can be who we are, with others who delight in our differences.
43No one owns that place. Everybody can use it. Anyone can improve it.
44That's what an open Internet is. Wars have been fought for less.
b. "We agree about everything. I find you fascinating!"
45The world is spread out before us like a buffet, and yet we stick with our steak and potatoes, lamb and hummus, fish and rice, or whatever.
46We do this in part because conversation requires a common ground: shared language, interests, norms, understandings. Without those, it's hard or even impossible to have a conversation.
47Shared grounds spawn tribes. The Earth's solid ground kept tribes at a distance, enabling them to develop rich differences. Rejoice! Tribes give rise to Us vs. Them and war. Rejoice? Not so much.
48On the Internet, the distance between tribes starts at zero.
49Apparently knowing how to find one another interesting is not as easy as it looks.
50That's a challenge we can meet by being open, sympathetic, and patient. We can do it, team! We're No.1! We're No.1!
51Being welcoming: There's a value the Net needs to learn from the best of our real world cultures.
c. Marketing still makes it harder to talk.
52We were right the first time: Markets are conversations.
53A conversation isn't your business tugging at our sleeve to shill a product we don't want to hear about.
54if we want to know the truth about your products, we'll find out from one another.
55We understand that these conversations are incredibly valuable to you. Too bad. They're ours.
56You're welcome to join our conversation, but only if you tell us who you work for, and if you can speak for yourself and as yourself.
57Every time you call us "consumers" we feel like cows looking up the word "meat."
58Quit fracking our lives to extract data that's none of your business and that your machines misinterpret.
59Don't worry: we'll tell you when we're in the market for something. In our own way. Not yours. Trust us: this will be good for you.
60Ads that sound human but come from your marketing department's irritable bowels, stain the fabric of the Web.
61When personalizing something is creepy, it's a pretty good indication that you don't understand what it means to be a person.
62Personal is human. Personalized isn't.
63The more machines sound human, the more they slide down into the uncanny valley where everything is a creep show.
64Also: Please stop dressing up ads as news in the hope we'll miss the little disclaimer hanging off their underwear.
65When you place a "native ad," you're eroding not just your own trustworthiness, but the trustworthiness of this entire new way of being with one another.
66And, by the way, how about calling "native ads" by any of their real names: "product placement," "advertorial," or "fake fucking news"?
67Advertisers got along without being creepy for generations. They can get along without being creepy on the Net, too.
d. The Gitmo of the Net.
68We all love our shiny apps, even when they're sealed as tight as a Moon base. But put all the closed apps in the world together and you have a pile of apps.
69Put all the Web pages together and you have a new world.
70Web pages are about connecting. Apps are about control.
71As we move from the Web to an app-based world, we lose the commons we were building together.
72In the Kingdom of Apps, we are users, not makers.
73Every new page makes the Web bigger. Every new link makes the Web richer.
74Every new app gives us something else to do on the bus.
75Ouch, a cheap shot!
76Hey, "CheapShot" would make a great new app! It's got "in-app purchase" written all over it.
e Gravity's great until it sucks us all into a black hole.
77Non-neutral applications built on top of the neutral Net are becoming as inescapable as the pull of a black hole.
78If Facebook is your experience of the Net, then you've strapped on goggles from a company with a fiduciary responsibility to keep you from ever taking the goggles off.
79Google, Amazon, Facebook, Apple are all in the goggles business. The biggest truth their goggles obscure: These companies want to hold us the way black holes hold light.
80These corporate singularities are dangerous not because they are evil. Many of them in fact engage in quite remarkably civic behavior. They should be applauded for that.
81But they benefit from the gravity of sociality: The "network effect" is that thing where lots of people use something because lots of people use it.
82Where there aren't competitive alternatives, we need to be hypervigilant to remind these Titans of the Valley of the webby values that first inspired them.
83And then we need to honor the sound we make when any of us bravely pulls away from them. It's something between the noise of a rocket leaving the launchpad and the rip of Velcro as you undo a too-tight garment.
f. Privacy in an age of spies.
84Ok, government, you win. You've got our data. Now, what can we do to make sure you use it against Them and not against Us? In fact, can you tell the difference?
85If we want our government to back off, the deal has to be that if — when — the next attack comes, we can't complain that they should have surveilled us harder.
86A trade isn't fair trade if we don't know what we're giving up. Do you hear that, Security for Privacy trade-off?
87With a probability approaching absolute certainty, we are going to be sorry we didn't do more to keep data out of the hands of our governments and corporate overlords.
g. Privacy in an age of weasels.
88Personal privacy is fine for those who want it. And we all draw the line somewhere.
89Q: How long do you think it took for pre-Web culture to figure out where to draw the lines? A: How old is culture?
90 The Web is barely out of its teens. We are at the beginning, not the end, of the privacy story.
91We can only figure out what it means to be private once we figure out what it means to be social. And we've barely begun to re-invent that.
92The economic and political incentives to de-pants and up-skirt us are so strong that we'd be wise to invest in tinfoil underwear.
93Hackers got us into this and hackers will have to get us out.
To build and to plant
a. Kumbiyah sounds surprisingly good in an echo chamber.
94The Internet is astounding. The Web is awesome. You are beautiful. Connect us all and we are more crazily amazing than Jennifer Lawrence. These are simple facts.
95So let's not minimize what the Net has done in the past twenty years:
96There's so much more music in the world.
97We now make most of our culture for ourselves, with occasional forays to a movie theater for something blowy-uppy and a $9 nickel-bag of popcorn.
98Politicians now have to explain their positions far beyond the one-page "position papers" they used to mimeograph.
99Anything you don't understand you can find an explanation for. And a discussion about. And an argument over. Is it not clear how awesome that is?
100You want to know what to buy? The business that makes an object of desire is now the worst source of information about it. The best source is all of us.
101You want to listen in on a college-level course about something you're interested in? Google your topic. Take your pick. For free.
102Yeah, the Internet hasn't solved all the world's problems. That's why the Almighty hath given us asses: that we might get off of them.
103Internet naysayers keep us honest. We just like 'em better when they aren't ingrates.
b. A pocket full of homilies.
104We were going to tell you how to fix the Internet in four easy steps, but the only one we could remember is the last one: profit. So instead, here are some random thoughts…
105We should be supporting the artists and creators who bring us delight or ease our burdens.
106We should have the courage to ask for the help we need.
107We have a culture that defaults to sharing and laws that default to copyright. Copyright has its place, but when in doubt, open it up.
108In the wrong context, everyone's an a-hole. (Us, too. But you already knew that.) So if you're inviting people over for a swim, post the rules. All trolls, out of the pool!
109If the conversations at your site are going badly, it's your fault.
110Wherever the conversation is happening, no one owes you a response, no matter how reasonable your argument or how winning your smile.
111Support the businesses that truly "get" the Web. You'll recognize them not just because they sound like us, but because they're on our side.
112Sure, apps offer a nice experience. But the Web is about links that constantly reach out, connecting us without end. For lives and ideas, completion is death. Choose life.
113Anger is a license to be stupid. The Internet's streets are already crowded with licensed drivers.
114Live the values you want the Internet to promote.
115If you've been talking for a while, shut up. (We will very soon.)
c. Being together: the cause of and solution to every problem.
116If we have focused on the role of the People of the Net — you and us — in the Internet's fall from grace, that's because we still have the faith we came in with.
117We, the People of the Net, cannot fathom how much we can do together because we are far from finished inventing how to be together.
118The Internet has liberated an ancient force — the gravity drawing us together.
119The gravity of connection is love.
120Long live the open Internet.
121Long may we have our Internet to love.
> This is an Open Source document. These New Clues are designed to be shared and re-used without our permission. Use them however you want. Make them your own. We only request that you please point back at this original page ( http://cluetrain.com/newclues/ ) because that's just polite. If you are a developer, the text of this page is openly available at GitHub for programmatic re-use. Details here. To make it as easy as possible to share, use, and re-use the clues, we have put all the text on this page into the public domain via a Creative Commons 0 license. It is essentially copyright free. https://www.cluetrain.com/newclues/index.html