Osborne effect
Cannibalization (marketing) – reduced sales when new product is announced
Self-competition – economic competition between products, divisions, or locations of a single company
Second-system effect – project management phenomenon
Self-defeating prophecy – prediction that prevents what it predicts from happening
Trickle-down fashion – model of product adoption in marketing
Deflation – decrease in the general price level of goods and services – can occur when consumers expect prices to go lower in the future