dog whistle
犬笛
Doublespeak – Language that deliberately disguises, distorts, or reverses the meaning of words
Euphemism – Innocuous word or expression used in place of one that may be found offensive
Framing (social sciences) – Effect of how information is presented on perception
Hey, Rube! – Slang phrase used by 19th century circus carnies as a cry for help in a fight with outsiders
Queerbaiting – In media, hinting at but not depicting queer relationships
shibboleth – Custom or tradition that distinguishes one group from another
Subliminal stimuli – Sensory stimuli below an individual's threshold for conscious perception