A name of book by Jiro Kawakita.

Original Japanese title: 発想法―創造性開発のために (HASSOU-HOU --- SOUZOUSEI-KAIHATSU-NO-TAME-NI)

発想 = ideation

発 = emit

想 = idea, thought

法 = method

創造性 = creativity

創造 = creation

-性 = -ity

開発 = development

のために = for that purpose

First publish of the KJ method is in パーティー学──人の創造性を開発する法(1964)

In 発想法(1964), it is explained in detail.