>A lesson I learned about social platforms since I became active ~3 months ago is that there are large groups of people who prefer to spend their time and consume content only on their preferred platform. To reach them, you have to be there.

>Think of your writing on the same timescale as your career. Write on a multi-decade timeframe. This means, don’t just pub on Quora/Medium

> Building your network, your audience, and your ideas will be something you’ll want to do over your entire career. Likely a multi-decade thing that will last longer than any individual publishing startup. That’s why I refuse to write on Medium or Quora. Instead, I prefer to run open source software that I can move around, prioritize building my email list (more on that later) and try to keep regular backups. I used to write on Blogger and watched them slowly stop maintaining the platform after the Google acquisition. Then I switched to Typepad, only to watch the same thing happen. I learned my lesson.